About Fab Foundations

At Fab Foundations, we’re obsessed with intimate apparel. Especially regarding sizing and fit because, statistically, 85% of women wear the wrong bra size!

The average bra size in the US is 34DD – 36DD.

But most women THINK they wear a 36C! (No wonder we can’t wait to take it off the minute we get home!)

Meet Tatum Calloway

Hi, I’m Tatum Calloway a fashion expert, former apparel technical designer, and Certified Bra Fit Expert.

After graduating from the Fashion Institute of Design & Merchandising (FIDM) where I studied Apparel Technical Design, I began my career in the fashion industry.

My #passionforfashion led me to move to France, where I lived and worked in the fashion capital of the world.

Before you get too excited, know that it was nothing like Emily in Paris.

But I honed my skills and knowledge of the industry, gaining valuable insight and experience in the technical aspect of designing clothing.

I’m now dedicated to sharing my knowledge and expertise with others via this blog, Fab Foundations. It’s a platform for me (and others) to share our expertise on undergarments, trends, and fashion tips for women.

Our #1 goal is to empower women to feel confident and beautiful in their own skin.

And, yes, even I was wearing the wrong size bra. The stat shared above makes me laugh because I wore a 36C for years, until getting measured by bra maven Ali Cudby and learning I was a 38D. #mindblown

So, that just goes to show that you can be a fashion expert and still have something to learn. And this is my way of sharing what I know AND learn along the way!